Cryptocurrencies are difficult to understand, and even more diffcult to interact with. ITMF finds that there are many difficulties for the average retail investor with basic computer skills and knowledge to fully grasp cryptocurrencies to manage an investment in them.
International Computer Skill Literacy
According to a study by the international Organisation for Economic Co-operation and Development group for office computer skills. It can be inferred that 3 out of 4 people may experience difficulty in understanding and interacting with cryptocurrency.
ITMF intends to adopt a full suite of offline and online approach to marketing with an emphasis of treating ITMF funds in cryptocurrencies no different from funds in stocks.
ITMF will be headquartered in Singapore, the top financial hub in Asia and second-running after London in the world on the PwC index. This location is perfect to target the Asia market through offline, face-face strategies with many finances and blockchain related trade shows and conferences held yearly that attract visitors from all over the world.
Singapore is one of the top 10 most multilingual country, with proficiency in English, Mandarin, Malay and Tamil. ITMF intends to take advantage of the multilingual culture to employ a diverse workforce that will allow offline and online marketing strategies to penetrate countries like China, Hong Kong, Taiwan, India, Indonesia and Malaysia, where there is less cryptocurrency advertising competition due to language and cultural barriers.
At the same time, ITMF will still be able to employ the same strategies in English for predominantly English-speaking countries such as United States of America, Canada, Australia and Europe.
ITMF will leverage on new trends of online strategies such as micro-influencer and content marketing that target the 18-30 age bracket and adopt enterprise methods of marketing through email campaigns and hosted webinars. All strategies will take advantage of Singapore's multilingul workforce to cover the Asia market.
ITMF will leverage on affiliate marketing to promote its products and services. Affiliate networks with affiliate marketing experts bring an exponential factor to ITMF exposure because of the many overlapping strategies that affiliates employ, which complements ITMFs own marketing efforts.
As a subset of affiliate marketing, ITMF will also adopt a referral marketing strategy allow its userbase to earn a fee for sharing referral links to their friends, family or community.